01 / The start
HerzensApp
It started with a website. The work grew into app interfaces and portal design.
SAJJAD TAGHIZADEWORK / THE JOURNEY
Design, technology & everything I have built
Always building.
Always moving.
From my first blog to design, software and products. A journey of learning, making and starting again.
Start the journeyAT A GLANCE
- 10+years designing and building
- ~18,000designs in six months
- 15+websites for one client
- 500,000boxes ordered for one client
Before 2013 / Learning by doing
It started
with a blog.
I started with blogs, then built 98soft.tk, a tutorial site that won first place in a school competition around 2009–2011. By sixteen, I was working under the name Devpedia and getting into graphic design.
Devpedia / Around sixteen
SCHOOL BLOGGING COMPETITION1st
98soft.tk.
My first recognition for making something online.
2013 / Pardis residential complex
Far from my path.
Still moving.
A DIFFERENT KIND OF WORK
The summer before university. Around seventeen or eighteen, doing technical support, computer work and digital inventory at a construction project.
2014 / Mashhad / Developers Pedia
Nineteen.
My first office.
A friend backed me. I thought we were going to change everything. Most days, I was designing logos and business cards.
First businessDesign & websites
About a year after opening
We couldn't
make it last.
The rent was higher than the work could support. My friend lost money. I was falling behind at university. We closed the office.
20
I still look at that photo
and feel proud of what
I tried to do.
2015–2018 / Selected graphic work
Covers. Logos.
Everything in between.
Music artwork, visual identities and packaging. I kept making covers as Devpedia after the office closed, then changed my artist name to Lunaticbrain.
- Music artwork
- Visual identity
- Packaging
Independent design work
See the brand projects
2019–2022 / DM360
A different
scale of work.
~18,000 files in six months.The first half of my final year at DM360, as a team of two.
Advertising, campaigns and design at DM360.
- Advertising
- Campaigns
- Design
Clients & collaborations
Through DM360, I designed advertising, campaigns and social media reports for these brands.
See the campaign projectsDigikalaBank Melli IranNeshanIran InsuranceBank TejaratBaladSnowaPegahBank ShahrKarafarin InsuranceAkharin KhabarHyperMe
Artechio
An independent creative practice. Where creativity meets technology. Independent by choice. Personal by nature.
There’s another side. Move to discover.Touch to peek. Reveal it all below.
Artechio. A one-person operation with unreasonable ambitions. And occasionally, they both crash. The team photo is a selfie. Professionally unserious.
2022–2025 / AfaTech, HerzensApp & Chatzal
A collaboration
that grew.
One client, three companies. It started with websites through AfaTech, grew into the HerzensApp website, app interfaces, portal and dashboards like TimeTK, and continued with creative direction for Chatzal. All of it remote.
- Website
- App interfaces
- Portal
- Dashboards
- TimeTK
02 / Selected interfaces
TimeTK
Dashboards, attendance and tools from across the collaboration.
03 / The people
The team.
The people I worked with across projects and roles.
During the internet shutdown amid the twelve-day war, we lost contact. My last project with them was Chatzal. That marked the end of our collaboration.
2025 / Saiko, Berlin
We started
with a website.
After the twelve-day war, I was looking for work again. I came across Saiko by chance. We started with a website, which grew into an app. Then I began redesigning the brand.
- Website
- App
- Brand identity
- Packaging
A new identity.
The logo was part of a wider redesign, extending from the screen to the restaurant itself.
Out into the street.
The brand work carried through to the signage and storefront.
Beyond the artwork.
I had worked on packaging and print before. Finding a direct supplier in China and arranging a large packaging order for Germany was a first.
Now I was also figuring out who would make the boxes and how to get them there.
The app was still in progress when the internet went down again. I kept working on it offline.
2026 / Disconnected again
Day296.
From January to October 2026, the internet came and went for close to 296 days. I kept working on the Saiko app offline.
A nationwide shutdown. Access gradually returned before the next blackout.
Disconnected again. More than 2,000 hours before partial access returned.
Services came back selectively. Google stayed limited, a whitelisted “white internet” reached a few, and the blackouts returned.
About 296 days on record, at varying intensity. The app work continued through all of it and is still ongoing.
Back to today
Have something
in mind?
Tell me what you're working on.
- LaunchFrom $6,000. A brand, website or app, from idea to launch. Starts with the first week, $1,500.
- Partner$3,900 / month, 1 of 2 spots open this month. Your design and product lead, with AI automations for the day-to-day.
- VentureFor selected projects: a lower fee and a share of the upside.
